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Wii U Advertising Begins - Marketing Materials Arrive at GameStop
August 08 2012 by Dylan James
And so the far-flung outer edges of the oncoming Wii U advertising storm have made landfall on the metaphorical shores of GameStops across the United States. A member of the NeoGAF community took pictures of said advertising materials at his local GameStop and distributed them online.For whatever reason (most likely trying to lay claim to his own pictures), he later placed a transparent watermark of his own face across the entire photo, as you can see in that above link. Luckily, we have access to the original not-covered-with-a-random-person’s-face version, which is significantly more legible.
Here’s the original photo (courtesy of My Nintendo News):
The only thing we can really see here is that there are multiple copies of a single advertisement box. These boxes each have four sides depicting four advertisements - Nintendo Land, New Super Mario Bros. U, Ninja Gaiden 3: Razor’s Edge, the Wii U itself.
I have to question the validity of advertising a new version of the critically lambasted and generally despised Ninja Gaiden 3 when there are so many more exclusive major titles coming at or near launch (such as Pikmin 3 and Project P-100), but they must have their reasons. I’d say it was something to do with trying to attract hardcore gamers, but I think most hardcore gamers would stay as far away from Ninja Gaiden 3 as possible, so who knows.
What do you think of this advertising? Obviously we’re only on the very tip here - we can all expect tons more to come in the approaching season. Do you think these could have been more interesting? Or do they serve their purpose? Comment away!
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