In the modern day of gaming where there is an overabundance of first person shooters, Ubisoft has stressed the fact that new ideas are needed to keep the industry game industry going and evolving.
Ubisoft’s Alain Corre states that boxed games are facing lower sales as a result of no new innovative titles and boring content, leading to a 33% fall of game sales in the UK each year. Nearly £130 million lost due to sequels and identikit games that have been released this year.
“There have been too many ‘me too’ games in the business in the last few years. After a while people will go ‘eh’ and move on. But give them something fresh and they’ll buy a console just for your game.
“All the creators have to take risks. So I was pleased to see that after the E3 presentations, there are a lot of new things on show.”
“Ubisoft has a genuine appetite for pursuing the new. Our philosophies meld on this point, where we are are trying to deliver innovation at all points in the lifecycle.”
“You need to be unique, original and to surprise people – take a risk on your products and gamers will take a risk on you. Then the market can start growing again.”
Ubisoft has continuously stated that they need new consoles/hardware so they can continue to create new titles. This is where Ubisoft’s new IP Watch Dogs steps in. Watch Dogs was truly a unique title that received much praise at E3, even amazing Nintendo’s own Shigeru Miyamoto.
Targeted for a release in 2013 with a questionable Wii U release, Watch Dog’s highly positive impressions have shown that people want something new to play, or at least something different and unique. Maybe one day we’ll see a year filled with nothing but new IP’s, but for now, we can only dream.