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Looks Like the Wii U Name is Here to Stay
May 26 2012 by Alex Plant
Good morning, Zelda Informer! Yesterday Nintendo published the image above to their press room, with some pretty clear indications that this is the final Wii U logo and name. We’ve been seeing clues lately that have pointed to this, such as the logo’s appearance on the new controller design, the kickoff of the official Wii U Facebook page - all the news seems to reinforce the Wii U logo by putting it in prominence.
Now that that’s all squared away, I have to wonder whether the Wii U name is the right one for the system. Part of me screams “yes” since the carryover of a successful brand worked back in the SNES days and still works today for PlayStation and Xbox. The other part of me saw the market’s initial failure to show much interest in the 3DS, partially because they saw it as “a DS with 3D” instead of a new system. Nintendo’s failure to convey much about Wii U’s capabilities last year left a lot of the less savvy press believing that it was merely a new controller for Wii; it’ll be important to correct that misconception absolutely in this year’s presentation.
What do you think about Wii U’s name? Do you wish Nintendo had chosen a brand that would resonate more with the kinds of gamers they failed to attract with Wii? Or do you think it needs to prove that it can be a kind of “Wii Plus” that draws in that lost crowd? Share your thoughts in the comments!
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