When the Wii U was revealed at E3 2011, Ubisoft was there to show off a new title known as Killer Freaks From Outer Space but at this year’s E3, the title was stated as becoming ZombiU, but what caused this change?
Senior Vice President of Ubisoft’s Sales & Marketing, Tony Key revealed that Killer Freaks was more-over a tech demo and that the development team began to create new, bigger, and better ideas. These ideas eventually led to aliens becoming zombies while taking on the more serious tone the development team aspired to create.
“We look at Killer Freaks as more of a tech demo. They came up with this idea. It was an easy execution for them to use the Rabbids technology that they had built to create the Rabbids, the wire frames, to create these very quickly, these little goofy creatures. And they brought it to us as a tech demo for the Wii U saying ‘this is what we can do with the game.’ And we all thought ‘wow, that’s really cool. We should show that to Nintendo.’”
“And before you know it, it’s here at E3 as a way to demonstrate the new system, and as time goes by, we start to see that there’s maybe bigger and better ideas around this actual game design, and these freaks slowly started turning into zombies because zombies are much more compelling than these stupid little rats we had running around, whatever they were.
The team really decided that they wanted to take a more serious tone, and it was going to be hard to do with the baddies that we had designed. It’s the same studio that made Rabbids, and their devs kept looking at it and going ‘these things need to be zombies. All I see is an ugly Rabbid when I look at this thing.” - Tony Key
“We were having a blast with Killer Freaks. The more we got into developing specifically for the GamePad, the more we realized how absolutely ideal it is for survival horror. The fact that you have to keep your eyes on two screens at once, it’s incredibly scary. It’s a perfect fit. You’re not going to fight it. When you’re trying to design for new technology and a new gaming experience, you want to go with what’s going to be best for that. We capitalized on everything we’d developed for Killer Freaks.” - Gabrielle Shrager